I was tasked with creating an image without the use of Typography that spoke about the dangers of too much sugar and salt in the diet. The greatest challenge was distilling the core complex message down to a single image, while maintaining the message. I decided that the since these are ultimately the culprit on heart disease, then the human heart was the best place to begin. I then decided to use French fries to represent salt and a lollipop to represent the sugar.
I wanted to use the color treatement to home in on the ominious aspect of the heart dying. My inspriration came from a heart undergoing necrosis. I also wanted to balance the overall color palette to simultaneously drawn the view in. Enjoy!
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